Beauty coaching: How to choose a face serum – the essential skincare routine (+easy DIY idea)

Written by Kremena Ruseva

Essential in the beauty routine, the face serum aims to pamper your skin according to its needs. This seemingly simple cosmetic product nevertheless raises many questions, especially in terms of choice and method of use. To help you in this often difficult task, our editors explain how to choose a face serum and how to use it. In addition, we reveal a DIY recipe for natural skin care!

What Is Face Serum Used For?

what is a face serum beauty routine for skin care


The face serum is a concentrate of active ingredients that targets specific skin problems. These ingredients are quite powerful, they consist of small molecules and their concentration is much higher than the one in ordinary creams. In recent years, this cosmetic product has become an integral part of any skin care routine. Thanks to its more fluid texture, the serum is a favorite for summer skin care. The benefits of serums are not to be overlooked and they include:

  • Improved skin texture and firmness.
  • Spots, scars, pimples and other marks clear up with regular use of the serum.
  • Pore reduction which results in less blackheads and whiteheads.
  • Significant reduction in inflammation, redness and dryness.

How to Choose a Face Serum for Your Skin?

how to choose a face serum beauty tips and tricks


Choosing your face serum is an essential step since this miracle product must be adapted to the needs of the skin in order to be able to get the most out of it. The serum market offers a large number of options that promise wonderful effects and therefore one should choose carefully and cautiously. The following paragraphs provide an overview of the factors to consider.

The targeted skin problem: Get rid of fine lines around the mouth, eliminate sun spots… before buying a serum, first determine the skin problem you want to treat.

Skin type: Given its ultra-nourishing abilities, the moisturizing face serum is ideal for dry skin, while the formulas with salicylic acid, retinols and rosehip seed are suitable for oily to acne-prone skin. If you have aging skin, choose the serum with hyaluronic acid or vitamin C. In other words, it is the anti-aging face serum that also contains antioxidants. As for normal skin, glycolic acid works best because it locks in moisture and keeps skin feeling fresh and rejuvenated.

The texture of the serum: Once the targeted problem and the type of skin have been determined, proceed to the texture of the serum which comes in two types. Thicker formulas are suitable for more mature skin while watery and thinner textures are suitable for dry skin.

How to Apply Serum to the Skin?

how to apply face serum beauty skin care tips

Have you just chosen your face serum? Very well! Now let’s see how to use it for a flawless skincare routine. As mentioned above, the purpose of the serum is to prepare the skin for different treatments and that is why it is applied first. Rinse your face well with a cleanser, apply some tonic lotion and warm a few drops of serum in your hands. Apply with small pressures starting from the nose towards the contours of the face. Wait a few minutes until the skin absorbs it and follow with hydration. Your skin is ready to welcome the summer makeup!

When to apply face serum? Generally, serums can be applied in the morning and evening (after cleansing the skin), but dermatologists recommend doing it only in the morning to avoid overdoing it.

The Best Homemade Face Serum Recipe

homemade face serum aloe vera easy recipe

The homemade aloe vera face serum is very easy to prepare and you will need the following ingredients:

  • 2 tablespoons of Aloe Vera gel
  • 1 tbsp + 1 tsp avocado oil
  • 1 teaspoon sweet almond oil
  • 10-15 drops of essential oil (see list below)
  • 1 teaspoon vitamin E

The list of the most popular essential oils for skin care:

  • Cedar wood
  • Sweet orange
  • Lavender
  • Copaiba
  • Incense
  • Geranium
  • Tea tree
  • Rosemary
  • Helichrysum

To prepare your homemade serum, add the gel, avocado, sweet almond and vitamin E oil to a small glass cup. Then, add the chosen essential oil and stir well. Transfer the serum to a small dark glass bottle (60 ml and with pipette) using a mini funnel. Close, shake well and use!

 

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