What lipstick to use at 70? Selection criteria + the best products!

by Kremy

At 50, 60 and 70, makeup is no longer the same as at 20, that’s a fact. And while advice and tips for people in their fifties and sixties are quite numerous, there are not enough beauty tips for those in their 70s. Do not panic, because the editorial staff comes to your rescue to help you stay beautiful, whatever your age. On the agenda today: What lipstick to use at 70? How to choose it? How to take care of your lips at this age? We give you all the necessary information and we look at the top products to favor.

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What lip care routine should you follow at 70 to highlight your lipstick?

It’s no secret that with age lips lose volume and become thinner and drier. Unfortunately, choosing a good lipstick is not enough to camouflage the signs of aging. Home care also counts and should not be neglected. Here is an overview of what you can do to make your lips look their best at age 70:

Exfoliate your lips: Use a homemade lip scrub twice a week to remove dead skin. The easiest way to make a scrub is to mix brown sugar with coconut oil. Don’t forget to moisturize after the procedure.

Apply a lip mask: This essential treatment can be applied in the morning or evening and will moisturize and nourish the lips while improving their elasticity. Done twice a day, the lip mask softens the skin and reduces the appearance of fine lines where lipstick tends to settle. The product works its magic all night long and you wake up with nourished lips. In the morning, apply the mask before you start applying makeup. Finally, wipe off and put on your lipstick as the last step.

Stock up on balms: To prevent your lips from drying out, the use of nourishing balms is a must. Choose products that are both moisturizing and have UV protection.

Avoid licking your lips, because this gesture, at first sight simple, tends to dry them out.

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What lipstick to use at 70? Here is how to select it!

How to choose your lipstick when you are 70 years old and over? As mentioned above, lips tend to dry out with age and keeping them moisturized is number 1 priority. Dry lips are prone to the appearance of dead skin and chapping. Applying lipstick to them would not be a good idea at all. You won’t like the final result. The first criterion of choice is moisturizing formulas with creamy textures – the secret of soft and well-nourished lips. A tinted lip balm is also a good option to consider. If you want to make your lips stand out more, opt for long-lasting and water-resistant formulas.

The second criterion of choice concerns the color – it is in fact the most important step when buying a lipstick at 70 years old. The key is to choose light shades that will open up your face and make you look younger. Think of nude, pink or coral shades and avoid colors that are too bright and too dark at all costs.

The top 5 products to consider

Before revealing the list of top products to consider, we would like to give you two good tips that will perfect your lip makeup. First, remember to always use a primer in order to prepare your lips. It acts as a base to help create a smooth, flawless finish while maintaining moisture in the skin. Professionals recommend Anastasia Beverly Hills brand lipstick primer. Second, use a lip liner to make the lips fuller and more defined. Note that the liner must be the same color as your lipstick. Now, here are the top 5 products:

  • CLINIQUE Dramatically Different™ Lipstick Shaping Lip Color
  • CHARLOTTE TILBURY Hyaluronic Happikiss
  • ESTEE LAUDER Pure Color Envy Sculpting Lipstick
  • CHANEL Rouge Allure Luminous Intense Lip Color
  • REVLON Super Lustrous Lipstick



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