When making your online store, don’t play at something you’re not. You are not Amazon, eBay, or Alibaba. You are smaller, but you can speak for yourself and make it a huge advantage that will set you apart from all the competition. All you have to do is stay yourself. Marketing is about the customer.
Table of Contents
Why People Prefer Shopping Online?
During the quarantine period, online commerce increased by 90%. With the onset of self-isolation, people have just begun to master online shopping and now people order almost everything via the Internet.
Nowadays, shopping online is widely popular and you can buy almost anything – from food, to fashionable clothes for the season, gifts, cosmetics, even expensive gadgets and home appliances. More and more people turn to online stores as they find this type of shopping more convenient. On the first place, you can order goods without leaving your home at any time – at night, during the day, on holidays and weekends. The purchase itself will be delivered to your home, and you do not have to carry heavy boxes or worry about the safety of fragile things in public transport.
Stick With the Basics When Making Your Online Store
Startup e-tailers face a huge shortage of customers. If they’re really starting from scratch and have nothing to fall back on, they have to blaze their own trail to customers. That’s when they start focusing on marketing and advertising. You can check webretailer for many great tips.
Whatever you start searching online about e-commerce promotion, you will always come to the same thing – PPC campaigns on search engines, social media campaigns and content, search engine optimization, product search engines and price comparison sites, and so on.
All of this is an integral part of e-commerce marketing and is what generates the most customers for them. But for a beginner, it can be largely unattainable. He or she doesn’t have enough money for paid ads and will probably be competing for space in them with big competitors who have much bigger budgets. He can create content for social media, but it’s a lengthy journey that requires enormous patience and a lot of time. And there’s a lot of competition in search engines and comparison sites, which beginners usually lose quickly.
So what to do when making your online store? Nothing to do but focus on what you have. In particular, you’ll probably need to look for free ways to draw attention to yourself and bring first-time visitors to your site.
Be sure to try paid marketing as well. Sooner or later you’ll have to invest in it anyway. But also look for non-traditional ways to bring in new customers.
Also, don’t forget that existing customers can be a great source of new orders. They may buy again or refer you on. Try to motivate them to do so. The personal touch is exactly what the big players don’t offer. Take advantage of this. Media profiles, various Facebook groups, online discussion boards, and other online communities can be useful.
You can try to write some articles for foreign media outlets that will publish them if you supply them with quality content that they can’t create themselves. I’ve also known e-shops that got their start through offline advertising. Their founders went about it simply through neighbors, flyers around their house, at local events – for example on International Women’s Day event, and other places that were accessible to them.